ANDREA TOBAR

Professional Objective

My name is Andrea Tobar, and I am a soon-to-be graduate of Eastern Washington University with a Technical Communication degree. I have one year of experience as a content marketing associate intern, and want to have a career in either a marketing / advertising / public relations field.

Technical Writing - Instruction Manuals

Motherboard Replacement Guide

E-mount Replacement Guide

Lens Replacement Guide

Sensor Replacement Guide

Protector Replacement Guide

For this instructions project, I was given a specific electronic product that had no known instructional guide, and needed one to help people keep their electronic products longer and therefore reducing e-waste. The audience for the instructions would be any English-speaker across the globe that has a Sony Alpha NEX-5N that needs replacement parts or other repairs so as to keep their camera longer, and that has access to the internet. These documents represent skills required for writing effective instructions with proper design and style choices. This series of five guides demonstrate the different style choices I chose, such as proper warning symbols or action verbs. Assessing this work shows that I understand the concise nature, active voice, and clarity needed to have successful instructions.

Technical Editing Series - Julius Studio Instructions

Copyedit of Instructions

Comprehensive Edit Memo

Proofread Edit of Instructions

Reflective Description of Edits

For this editing project, I needed to figure out the overall big-picture errors, and the small detail errors on a two-page instructional guide, so that it is actually usable by the customers that purchased the products. The audience for the instructions were anyone across the globe who had purchased this item off their website, whether they were an expert or beginner at photography and and all the components that come with a professional photography session. These documents represent skills required for multiple types of editing, including copyediting, comprehensive editing, and proofreading. The series of documents show the process multiple editors at a company would do in the creation of a good instructional guide. The final product shows a document free from errors thanks to the three different editing techniques.

Grant Proposals

Grant Proposal for ISAAC Foundation

For this proposal project, I needed to demonstrate the need for a curriculum program for children with autism to help them with their relationships with first responders, since they are the most likely group of people to have an interaction with a first responder. I needed to create a compelling proposal to show how worthy a project like this is for funding. The audience for this project consisted of the foundations my group and I found during our database searches that had the capacity and the want to fund a project exactly like this. This document represents skills required for creating all parts of a full grant proposal. The final product shows how I properly organized all the content I have created.

Research Report

Stray Animals in the US

For this research proposal, I needed to concisely describe the current societal issue of stray dogs and cats, and use sources for proof of statistics and tested solutions that could be effective on a larger scale. The audience for this proposal consists of my instructor, although it was critiqued as though it was for a much larger audience, such as people that are advocates for stray animals. This document represents skills required for technically concise writing to convey a professional and serious message about stray animals. The final product shows the issue of stray cats and dogs, and discusses the causes and solutions. It can be understood by all English-speaking persons interested in this issue if it were to actually be distributed to the public.

FrameMaker 10 Publishings

CPTSC Conference Program Guide

Adobe CC After Effects & Premiere - Kinetic Typography Video

Public Relations Projects

RPIE Process Plan

For this PR crisis plan, I need to be as proactive as possible in preventing the Healthy Foods Haven grocery store from potentially making any more customers ill from the strawberries, since the five phone calls about ill customers. The audience for this plan is anyone who is a customer at any Healthy Foods Haven grocery stores across the US. This document represents skills required for going through the process to cover all the bases of what a professional PR plan would cover. The final product shows how I went through the research, planning, implementation and evaluation stages to create a proper plan.

PR Pitch Letter

For this PR pitch letter, I am pitching myself (represented as a different person) for a spot on the Conan O'Brien show, and giving examples of why she would be a fun and entertaining interviewee, such as her genius IQ or her booming fame she has gained from her millions of viewers on YouTube of her comedy routines.

Photoshop / Illustrator / InDesign Projects

Exit

For this design project, I needed to understand the difference between a pixel and a vector image, and how to use all the tools in Illustrator to create a vector image that resembles a pixel image. Professionals in this industry need to create realistic and great-quality vector images that can be manipulated in any way and not lose their quality, unlike a pixel image. The audience for this project included my design classmates and my design instructor who would critique my work for my learning benefit. This document represents skills required for creating the most life-like vector images possible, and achieving realistic looks by using different tools available. This document shows the different tools I used in different parts of the picture. The final product shows how I combined these tools for the best possible outcome of a realistic-looking vector image.

Exit

For this design project, I needed to understand how to blend multiple pixel images into one background pixel image in a smooth way, as if the picture was taken naturally and has been untouched. The audience for this project were my classmates and my instructor of the design class. This document represents skills using the tools necessary in Photoshop to achieve a smooth, balanced, blended pixel image made up from several separate pixel images on a backdrop. The final product shows how I achieved the balanced look using all the required tools.

Exit

For this project, I needed to understand how to create different groupings of content that would correlate with different aspects of the TV show Dr Who, and to wrap that content text into an image of Dr Who actor David Tennant’s upper half, using the differing shades to mark different groups of content. The audience was only myself and my design instructor for critiquing. This document represents skills required to manipulate and align text in all the different ways possible, as well as import in pictures to use as a guideline. The final product shows how I successfully manipulated the text to create an image of David Tennant, and group the text depending on the size and importance of the content.